Search Engine Optimization is the art of creating internet presence by using excepted and proven SEO techniques to gain higher positions in a search engines results page or SERP for any given keyword or keyword phrase that chosen by you. The uses of methods that will balance on page content with Search Engine Marketing strategies to optimize traffic pull. Search Engine Marketing is a large part of a balanced SEO program and should include, but not be limited to, link building, article/press release marketing, reputation building, protection or repair, competition analysis, content discovery, keyword discovery, and balancing Organic Content against Paid Advertising to raise return on investment.
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